#1Google I/O 2026: Gemini 3.5 Flash Launches as Google Fires First Shot in AI Price War
Google used its I/O keynote to debut Gemini 3.5 Flash — frontier-level intelligence at four times the speed, priced at $1.50/$9 per million tokens — and slashed its AI Ultra subscription from $250 to $200 per month while introducing a new $100 tier. The company revealed Gemini is now serving 9.7 trillion tokens per month, and shifted from daily prompt limits to a compute-based usage model, signaling an aggressive push to undercut OpenAI and Anthropic on price.

