#1TikTok Now Freezes Distribution 12-48hrs on Unlabeled AI Content — Platform
TikTok's automated C2PA Content Credentials detection retroactively flags AI-generated videos that weren't self-disclosed. Unlabeled content gets a 12-48 hour distribution hold while the label is applied — early engagement signals are effectively frozen, killing virality. High-quality AI content with proper labels performs within 5-8% of non-AI content on reach; unlabeled low-quality AI underperforms by 30-45%.

