#1TikTok Multi-Factor Rewards Overhaul — Revenue / Platform
TikTok is replacing flat RPM with a Multi-Factor Rewards system that calculates payouts based on watch time, search intent, and audience retention. The kicker: videos keeping users on-app for 60+ seconds can trigger a 4x payout multiplier. For operators running AI content, this means building for retention — not just hooks — is now directly tied to revenue. High-RPM niches like finance are seeing up to $1,500 per 1M qualified views under the new system.




